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Ok, so your site is done, your site
is being hosted
on the Internet. Now you can forget about it and focus back on
your 'brink and motor' business right?
WRONG!
Nothing can be further
from the truth! If this is what you
want to do, then you should seriously reconsider purchasing a site
at all. It is simply a waste of your advertising investment if
you do not attempt to benefit from your new web site.
What you need to do...
Determine what type of site visitor you desire and expect to
attract. Typically, a business web site's traffic falls into
one of two categories:
If you fall into the first category (1), then you do not
have much advertising or marketing to do, but you still have a
little work to do. You need to:
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Display your web site
address on your windows/doors/counters. |
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Display it on your
outdoor signage (if possible) |
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Print it on your
business cards, letterhead, and sales receipts. |
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IMPORTANT!!
Display it on any print advertising you do. |
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Optionally, submit
your site to search engines to make it easier for your customers
to quckly find your site. This process is called Search
Engine Optimization (SEO). We recommend this service
provider (YourSubmitPoint.com),
who can save you countless hours of time for a small fee. |
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I realize that you may be thinking
that the above advice is obvious, but I think you may be shocked to
learn just how few business owners actually 'get around' to doing
the above. A recent study of businesses doing under 10M
year in revenue showed that less than 30% could actually state that
they managed to get the five action items above
done. Over 10M, it was over 80%.
It is especially important to incorporate
your web site with your other advertising methods. Your
Internet web site allows you to present fully interactive, DETAILED,
information for your prospective customers. Use your
print advertising to drive your prospects to your web site, where
they can answer basic questions (a good use for a Frequently Asked
Questions page, FAQ).
If you fall into the second category (2), then you do
have to put together a serious Marketing Plan, just like any other
business, if you want to attract customers then you need to let them
know you exist.
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Configure your pages with
appropriate meta tags, etc.. Included with our services. |
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Submit your site information to
the hundreds of free search engines/ portals. Search
Engine Optimization (SEO) is the term used for this process.
You can use a service (we recommend the following site
YourSubmitPoint.com) if you plan to do a cursory job a couple
times. If you are serious about the process, then it
should be an on-going job. A knowledgeable person should
invest 3-8 hours each month into this process. You can
have someone do this in-house, or you can contract us to manage
this process for you.
Learn more. |
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Decide if you want to submit your
site information to the major search portals that are not free,
but have a charge. Example; Yahoo is $295. |
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Decide if you would like to pay
(become a sponsor link) to have your site display at the top of
major search engines when the surfers enter specific key words
into the search bar. This is often billed on a
'pay-per-click' basis, where your credit card is charged the
amount you bid each time someone clicks through to your web
site. The amount you bid determines your ranking on the
results list... if you bid 25 cents, and I bid 26 cents, my
listing would display above your listing. |
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We do offer some Pay-Per-Click,
and Keyword advertising services:
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Keyword/Pay-Per-Click Report: |
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We will conduct the research
necessary to provide you with a detailed and specific
understanding on what marketing efforts and costs would be
involved with using these methods to promote your specific site
with its specific key words. |
$150 |
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Account Set-up: |
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We will set-up and configure your
on-line accounts, and provide you with a brief guide to manage
these accounts on your own. |
$75/per |
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Internet Marketing Guide: |
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A publication that provides an
understanding on how to set-up, configure and manage advertising
accounts to penetrate the top four search engines / portals;
Yahoo, Google, AOL, and MSN. |
$95 |
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Monthly Account Management: |
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Yes, we can become your internal,
virtual Internet marketing department. We will manage your
on-line accounts, keeping them within your budget guidelines,
providing reports for you each month. |
$85/per |
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Banner Development and
Placement: |
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We can produce Banners for your
site (see our
Graphics page) and help you
find both free and fee based places to effectively use such
banners. Placement effort fee is listed here, banner
development fee is on graphics page. |
$195 |
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On-going, monthly SEO
Management: |
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Full SEO service, provided
on-going, as needed to consistently achieve higher rankings in
the major search portals
Learn More |
$500/mth |
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If you're not sure of what
advertising/marketing you should do for you site, simply
contact us, and we will provide some feedback and
our thoughts specific to your site.
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Email Marketing System:
(Details
and Screen Shots) |
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We offer a fully
integrated Email Autoresponder Solution, installed on your
Windows Domain for a comprehensive fee, which includes software,
installation and set-up, design of one campaign.
Learn more... |
$995 |
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Installation on your
server (we do not host your site) |
$500 |
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Configuration of One
Campaign |
$295 |
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On-site Training (2
hours) |
$295 |
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Telephone Training (2
hours) |
$170 |
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One Year
Telephone/Email Support |
$395 |
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Email Newsletter (Ezine) System: |
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We offer a fully
integrated Email Newsletter Solution, installed on your
Windows Domain for a comprehensive fee, which includes software,
installation and set-up, design of one campaign.
Learn more... |
$695 |
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Installation on your
server (we do not host your site) |
$300 |
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Configuration of One
Newsletter |
$195 |
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On-site Training (2
hours) |
$295 |
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Telephone Training (2
hours) |
$170 |
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One Year
Telephone/Email Support |
$395 |
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