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| Email Marketing - Email Blast & Autoresponder Application | |||||||||||
| If you wish to
market with email, there are generally three types of applications;
#1 a mass email blaster which is used to send thousands, tens of thousands, even millions of emails out for massive marketing. These applications are typically PC based, and you process each email blast when you wish to send them out. We do not offer Email Blast software solutions because these are not typically configured as part of a web site. We do recommend the following company/products: Desktop Server or Gammadyne (opens new window) #2 an Autoresponder, these applications are for on-going email marketing campaigns, and a good one, will automate most of the redundant tasks. An Autoresponder system will work on its own 24/7 sending out email messages based upon a pre-defined time table that you have outlined in a 'campaign'. or #3 an Email Newsletter (Ezine) Management system. Which we do offer, and have more information on another page. |
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| We offer an Email Autoresponder solution that we have selected after careful review of several dozen different products. | |||||||||||
| What exactly is an Autoresponder Solution? | |||||||||||
| An Autoresponder
system allows you to run multiple email campaigns with multiple email
messages, to multiple email lists: Real life example: If we were to use the example of a marketing consulting company selling design and printing solutions, etc... - When the company presented their services at a trade show, they would gather the contact's business cards and enter the information into a web screen. This screen would enter the contact information into a specific database for that campaign. The Autoresponder would then send a pre-defined email out the next day... "Thank you for stopping by our booth..." Then 14 days later, it would automatically send another follow-up email with a different message, then another a few weeks later... etc.. You define the messages, and the time table. This system would run automatically whether there was 100 names in the list, or 100,000. Any contact that receive the email can opt out, which is handled automatically. The same company, may also engage telemarketing, for which they would design a separate 'campaign' with different messages, and maybe a different time table. A strong Autoresponder solution, would also offer integration right to your web site (which our solution does). Site visitors can enter email address into a form on your site, which will go right into your Autoresponder into a pre-defined campaign and they will start receiving the email messages. Our Solution: Our solution is a fully functional form-based Autoresponder and Email Campaign Manager written using MS Active Server Pages technology. It runs on your web server, and is administered through your web browser, from anywhere. Our solution enables you to send unlimited, automated sequential follow-up Emails from your own domain. Personalize each one of your Emails with information from 15 custom and 10 standard database fields. Insert unsubscribe messages and links with custom text. Redirect your subscriber to the page of your choice after any action. A built-in Html Editor is designed to work like MS Word. If you can use Word, you can easily create stunning message templates! Insert special characters, images, tables, links, and more! Web-Masters and Developers will find that our solution integrates easily with existing websites, and features a number of advanced automation capabilities. A built-in sophisticated Form Generator takes all the guesswork out of building your subscriber interface. And Spam Advisor, a built-in message pre-screening tool helps ensure that the Emails you're sending out are as spam filter friendly as possible! Hosting your own domain? then see the Requirements Page for more information. |
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